amadana : : brand

Designing philosophy called amadana

It was the unquestionable fact that Japan had developed and become the world leading industrial power with the leverage of technological capacities through the high economic growth period after World War II.
Home appliance industry was one of the major contributions to such economic growth.
Since then, Japan has experienced the prosperity and hard fall of economy for last 20 years.
Now, as we entered into the new millennium of 21 century, we have been feeling the fetal movement of big waves in variety of areas and fields. In 2003, we decided to disseminate amadana as "KADEN" with high standard of technology and Japanese own notion of beauty once again to the world.

Once at Edo period (1603-1867) in Japan, there was a quarter where many of lacquer workers and wholesalers were gathering around Nihonbashi Tokyo today.
People used to call the quarter "amadana".
The lacquer craft that combines the technology of Japan and its beauty can be considered as a symbol of beauty.
Now people come from different part of the world call these lacquer crafts in the name of "japan" now. This way of viewing thing is the basic principle of that we call our KADEN in the name of "amadana".

Therefore our basis of standard for producing products can be categorized into two.
First of all, we concern about the inevitability at specific situations of present-day Japan especially in Tokyo. It may originate in the change of Japanese traditional life style and there may be the case that caused by excessively convenient life style with overplus goods around.
These phenomenons are intricately intertwined with each other and maintain its delicate balance in other word; they have be the answer for Tokyo as KADEN.
Secondly, the meaning of 24 hours life cycle does not complete only within Tokyo anymore and the shift of the time difference that ever happened before has been rooted in our ordinarily life by the way of engaging with outside of Tokyo.
It is the fact and we take it as the signal.

a tool to go back to the life of who you are
a device to carry around who you are

This is what amadana must create.

The KADEN we propose this time is not the completion but only is the beginning.
We believe that there is "KADEN" then it all begins to mirror the life style of various people in all the living space.

Exude "the temperature of atmosphere"
Characterize "the progressing subtraction"
Only "the beautiful outcome of the products" are what "KADEN of amadana" is seeking.

REALFLEET co.,ltd

PROJECT MEMBER

REALFLEET
/ planning, manufacturing, sales

INTENTIONALLIES
/ architectural design firm

1995 Intentionallies was established in Tokyo as an architectural label to pursue creative thinking/ production through architecture.

1996 Not having practiced for 10 years by a single person, but having praticed with 3 people in 3 years as a goal, Intentionallies is established as a limited liability company.

1999 After the expiration of 3 years, the first phase of Intentionallies come to end, and the second phase of Intentionallies began together with aesthetic Japanese restaurant, Hanamiduki.

For our recent works, there is a project of product design of home appliances called “amadana”, and the exterior and interior design of “Hotel Claska” as the renovation project, and also the villa at Bali island, Indonesia is now in the middle of construction. For more details,
>>http://www.intentionallies.co.jp/

Intentionallies(abb. ITL)
1 (adj) unknown,unseen,untouched etc.
2 (adj) (sometimes) smooth but edgy/contemporary/everchanging
3 (v) (used as a slang ) to create something intentionally

1996-this architectural label was established to persue creative thinking/ production　through architecture. We are adaptable software which travels across unexplored borders,scans through unknown objects/phenomena,and transfers these data into realization. What? Why? Who? Where? When? How? Each moment we go back to these keywords to seek for the best possible solution /method. Anything from furniture to high-rise buildings. We work without any framework.

TYCOON GRAPHICS
/ Art direction / Graphic design

Tycoon Graphics was established in 1991 by Yuichi Miyashi and Naoyuki Suzuki.
Their business covers various fields from graphic designs in various fields including music, fashion, and architecture, to corporate advertisements, logo / package designs, and editorials.

Their recent works include CD jacket designs for Mika Nakashima and Tomoyasu Hotei, designs of the logo and the opening image of the NHK drama series "Teru Teru Kazoku", catalog design for Holland Hills Mori Tower RoP "Lifestyle Catalog", brochure design for "F.C.R.B Stadium Project" of the National Museum of Emerging Science and Innovation, and the logo / graphic design for HOTEL CLASKA.
Since 2004, they have been working with a home electric appliance manufacturer, REAL FLEET Co., being in charge of the art direction of the "amadana" lines.

Literary works
G-MEN (Published by Little More Co.)

A&D SCAN: Works and Peripherals of Tycoon Graphics (Published by Rikuyosha Co.)

Awards
Gold Prize for "BIG MAGAZINE" and Silver Prize for "BOYCOTT MOVIE" at the 78th New York ADC Awards

Awards at the 76th to 79th New York ADC Awards

Category Award at the Mainichi Design Awards ... and many others

Exhibitions
2002 The Doraemon Exhibition (Shogakukan Inc.)

2003 VERSUS EXHIBITION (PARCO Co.)

2003 MERVEL FUN CLUB EXHIBITION

2004 KITTY EX. (Sanrio Co.) ... and many others