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| The
amadana Brand Book Vol.1 |
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1- "Tokyo's home
electrical appliances"
Tokyo, a unique city rarely found around the world
The origin of amadana's philosophy to develop products lies here. |
2- "amadana Products"
You can see all the lineups of amadana, a general home electric appliance
brand. |
3-"The story of amadana"
The whole anecdote, an untold story about the way to the birth of amadana |
[Other functions]
Warbler Switch, All golden book, Serial number impressed, In both English
and Japanese |
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About "amadana
Brand Book Vol. 1" (BB-150) |
Tokyo's home electrical appliances
Purchasing something, producing some products, there always exist reasons
for such actions.
There is an image of purchasers in the mind of creator to provide what
they would like to have.
But there are tens of thousands of different purchasers.
When we say thousands or ten thousand, all the sharp edges seem to disappear
and a round form seems to appear.
Tokyo is a unique city rarely seen in the world.
Tokyo is a Japanese city, yet not Japanese.
Confined living spaces, disorderly city scenery and overworked workers.
Tokyo has its own lifestyle.
Even when Japan wishes round things, will Tokyo be satisfied with them?
Tokyo is in action around the clock.
Midnight in Tokyo is noon in New York and early evening in Europe.
In Tokyo, there are a host of people who are dreaming in their sleep while
others are working.
There are those who take their work home with them, while others work at
home. There are those who work while they commute, and there are those
who amuse themselves while they commute.
Tokyo has its own lifestyle.
There are things Tokyo wishes because it is a metropolis, and things Tokyo
alone needs.
The starting point of product development at amadana is always in these
ideas.
(Extract from Page 9 in amadana Brand Book) |
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"amadana Brand Book Vol. 1" filled
with all of amadana brands is now available. This is a sale
of only 500 limited edition copies offered to the whole world.
This brand book goes beyond the mere ordinary catalogues
and is a condensation of amadana's world view, untold stories
in the birth of amadana and other information not usually
told publicly nevertheless show amadana in its true colors.
Furthermore, this book is designed using a great many visual
images so that you can enjoy it as an art book. |
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[Product specification
of amadana Brand Book Vol. 1] |
 "The
land of gold, Zipangu" This has been finished in all-gold
binding specification. You can enjoy not only reading and
looking at this book but hidden gimmicks through touching
and feeling.
Model number: BB-150
Total number of pages: 168
Size (mm): Width approx. 220 × Depth approx. 235 × Height 20
Weight: Approx. 1020g
Notation: Japanese/English
Expected price: \10,000 (price before tax), \10,500 (price after tax)
Release date: June (expected)
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 "Warbler
Switch"
When you press the amadana's logo embossed on the front cover, you will......
"Serial number"
Each book has its serial number to prove it is one of the limited edition
books. |
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"Tokyo's home electrical appliances" |
Technology, aesthetic sense and lifestyle unique to Japan. This is the
base of the development of logical home appliances at amadana.
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"King of home electrical appliances" |
The king of the land of home electrical appliances ordered the rip-off
artist to make. What! The finished
electrical appliance is just like those made in the neighboring country!?
An original fable told in the land of home electrical appliances. A sensational
story which is a fantasy and yet points out the quintessence of creating
objects.
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"amadana Products" |
Every product in the line-up of the general home electrical appliance
brand amadana is presented here. You can see them in the daily cycle
of 24 hours.
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"The story of amadana" |
 A
long non-fiction story presenting untold anecdotes from
the period on the way to amadana's birth.
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| Number of issues |
500 limited copies |
| Outer dimensions (mm) |
Width approx. 220 × Depth approx. 235 × Height
20 |
| Power supply |
2 button type batteries (CR2025) |
| Number of pages |
168 pages |
| Tentative price |
10,000 yen (price before tax) 10,500 yen (price
after tax) |
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